Softlogic Information Technologies (Pvt) Ltd one of the premier IT companies in Sri Lanka and a pioneering subsidiary of Softlogic Holdings ventured into a distributor partnership with the premier gaming brand Alienware at a recently held event in Colombo.
PC Gamers in Sri Lanka now have five new ways to level up with a fleet of high-performance gaming rigs from Alienware, including four overclocked liquid-cooled desktop systems and the most powerful 15-inch gaming laptop in the universe.
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The new powerful range for gaming in Sri Lanka
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The gaming market in Sri Lanka is emerging as a growing market and is expected to develop by 25 percent year over year, a company spokesperson said.
Jointly developed by the Dell and Alienware teams, and featuring the latest technologies for maximum performance, aggressive designs and unmatched customization and personalization through Alienware’s exclusive Command Centre software suite, these systems represent a new era in PC gaming. Alienware Corporation manufactures high-performance computer desktop and mobile systems and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service.
“With the post-war economic growth and opening of the market for businesses across the board in Sri Lanka, Dell now has a direct presence in the country, supporting the ICT industry with numerous solutions, product offerings and services.
With this development we have opted to launch many consumer related products, of which “Alienware” is the much awaited gaming PC that will be introduced to Sri Lanka through our premier partner, Softlogic. We believe Dell’s Alienware PCs will bring in a whole new experience to our gaming community”, said Dell Sri Lanka Country Manager Shermal Jayatilaka.
The powerful Alienware M15x laptop introduced in Sri Lanka is to expand the Alienware arsenal and reaffirm Dell’s position as visionary and designer of the industry’s most coveted gaming systems.
Softlogic Information Technologies (Pvt) Ltd Director/CEO Roshan Rasool,commenting about the tie up reiterated the pioneering and innovativeness in the information technology industry in Sri Lanka, “We are pleased to represent Dell Alienware as the authorized distributor in Sri Lanka.
Alienware products are the leading gaming products in the World. The wide range of products introduced will provide the ideal gaming experience for our gaming community locally”.
Dell, one of the global giants in the IT industry, has recognized Sri Lanka as a strong emerging market for information technology in the Asian region. In 1993 they chose Softlogic, which established their operations in 1991, as their sole authorized dealer in Sri Lanka.
Courtesy: DailyNews
