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Ada Derana Breaking News Alerts now on Mobitel

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Sri Lanka Telecom Mobitel, Sri Lanka’s National Mobile Service Provider, now offers its customers the opportunity to receive ‘Ada Derana’ SMS news alerts from Derana, direct to their Mobitel mobile phones. This value added service was launched recently as the latest addition to a series of features and benefits that are built into the innovative packages that Mobitel has on offer. According to Mobitel, following a strategy of ‘value innovation’, which is built upon the objective that the Mobitel customer always wins, ensures that these VAS are all designed carefully with their customer’s best interest at heart.

Meanwhile ‘Ada Derana’, who is currently in the course of expanding its news alerts service to other communication service providers, signed the agreement with Mobitel in a bid to create yet another vehicle to provide news more efficiently and speedily to the general public. This trusted News telecast on Derana television promises ‘Truth First’ and has earned a reputation amongst the local community as being accurate as well as timely in terms of bringing the latest news updates to the nation. “We believe that a telecommunications giant such as Mobitel deciding to associate with our Ada Derana News, is due to the credibility and confidence we have earned among the Sri Lankan viewers in such a short time,” stated Madhawa Madawala, the Director/General Manager of Derana.

Mobitel, being Sri Lanka’s National Mobile services provider, has grown in leaps and bounds and is now considered to be on par technologically with the very latest in the Sri Lankan telecommunications industry. Speaking on the launch of this new service, Chairperson Sri Lanka Telecom Mobitel, Mrs. Leisha De Silva Chandrasena stated that, “Being the National Mobile Services provider, Mobitel is very keen on initiatives that enhance the service offering to our customers while strengthening relationships with local service providers. Mobitel is already associated with Derana in providing entertainment-based content to our subscribers via the Derana Dream Star Audio and Video portals. Through the introduction of Ada Derana News Alerts, we would be further extending this association to information-based services as well. We are confident that these two new News services would be well received by our valued customers.”

Speaking about the agreement, Laksiri Wickramage the Chairman of Derana said that the sole objective was to provide news which is unbiased, as and when it happens. He further added, “Mobitel is now in a unique position as the ‘National’ mobile service provider and has positioned itself to be in the vanguard of the mobile telephony sector. Therefore we are indeed proud to have partnered with no doubt one of the largest telecommunication service providers in this endeavor. Together, we will continue to offer even more value to the most important person on our horizon: the people of our nation.”

Also speaking on the launch Mr. Suren J. Amarasekera, CEO Mobitel stated, “The mobile phone is now an important platform for the dissemination of information, considering its high penetration and efficient reach. What’s more there is a strong demand for news and information based services on mobile, in today’s society, particularly due to the fast paced nature of our lifestyles. We are delighted to partner with Ada Derana in bringing current, relevant and up to date news from around the country to the palm of the hand of our customers. Further, we are happy to note that both these services would be available to all Mobitel customers and as the Video Alert Service is provided via wap, will require no 3G handset compatibility.”

Mobitel customers can now subscribe for the SMS based Ada Derana News Alerts by typing REG<space>AD and sending to 2299 whilst subscription for Ada Derana Video News alerts could be done by Typing REG<space>ADV and sending to 2299. The video news alerts would be sent via SMS as a wap link, where customers can check the clip at their own convenience by selecting the link. What’s more, both services would be available subscription FREE during the introductory period till the 31st of January 2010.

Janaka Jayalath, Senior GM – Mobitel, Suren J. Amarasekera - CEO Mobitel, Mrs. Leisha De Silva Chandrasena - Chairperson Sri Lanka Telecom Mobitel, Laksiri Wickramage the Chairman of Derana,  Madhawa Madawala – Executive Director/COO Derana, Lakmal Mudalige - Assistant Manager Marketing

Courtesy: AdaDerana

Posted on Thursday, January 21, 2010 @ 23:40:12 LKT by

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