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Kia launches 2011 Sportage

A new marque in motoring style, machismo and performance made its debut in Sri Lanka yesterday with the launch of the 2011 Kia Sportage, an all-new compact SUV that is destined to be a head turner on local roads.

The New Kia model instantly recognizable by its distinctive “tiger face” — Peter Schreyer’s signature grill design — greeted guests on the lawn of Waters Edge.

The new Kia Sportage is the first model from the Korean maker to be designed from scratch by Chief Design Officer Peter Schreyer, the former Audi Chief and a man renowned for some benchmark designs such as the T.T.

Kia Motors (Lanka) Limited, the brand’s sole distributor in Sri Lanka said of the category: “One can question the purpose of an SUV but it is one of the most in demand in the market. Everyone seems to want one.

The new Kia Sportage is the latest to enter the fray. The well-priced compact off-roader is still very robust and has been given the attention seeking looks and a commanding road presence.” “The Sportage is a crucial car for Kia because it sells globally in vast numbers. Consequently, when creating its replacement, there was no point in designing a car with very specific cultural or geographic appeal — it had to be universally attractive to be a strong seller globally, not just in one market.”

Designer Peter Schreyer has said of the new model: “With new Sportage we have achieved a radical departure from the previous generation model — it is sleek, rakish and modern — while successfully balancing what the market would accept, what current owners would buy and what consumers new to Kia will expect.” “There is a lot to like about the Kia Sportage,” said Kia Motors (Lanka) Limited Managing Director Mahen Thambiah. “It’s a well-judged package in terms of its drivability, equipment levels, pricing and the usability of its cabin. It has excellent ride and handling with light steering at low and high speeds, and its new engines deliver outstanding fuel consumption. It could well be best in class,” he said.

“The Sportage’s classic SUV character will appeal to many buyers,” he said. “A big soft, high riding car that is easy to drive, affordable to buy and own, and with a three year/100,000 km warranty, the new Kia has all the appeal that many more conventional rivals lack,” he said.

Kia Motors (Lanka) Limited is a wholly-owned subsidiary of Colonial Motors, a company that has been in the automobile business for more than a century. Since it commenced representing Kia in Sri Lanka in 1995, Kia Motors has sold more than 1,000 first and second generation models of the Kia Sportage, and says it is confident that the new third-generation Sportage will sell more than this number in its first year.

Courtesy: DailyNews

Posted on Wednesday, September 29, 2010 @ 08:28:01 LKT by

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