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High demand for Micro Panda, Plans to increase manufacturing capacity

Micro Cars Limited expects to expand its manufacturing capacity as sales of the Micro Panda are rapidly increasing in the local market. Micro Cars Limited., currently has 250 units of Micro Panda vehicles on the assembly lines in various stages of assembly.

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Micro Cars Limited with its new model, Micro Panda has finished manufacturing of 30 units while received 250 orders. Micro expects to achieve 20 percent of market share only in Micro Panda in the compact car segment of the company. It also aggressively looking for export markets for locally assembled and value added Micro Panda. Micro Cars Limited Deputy Chairman Sabri Wahid hands over the keys of Micro Panda to a customer.

The handing over ceremony of the first cars to their respective owners was held recently and another 30 cars will be handed over on March 5. “We see the market as being very buoyant. The average Sri Lankan consumer is very sophisticated and technologically savvy when it comes to selecting a vehicle. We have strived to meet this demand and have been successful,” Micro Cars Ltd AGM, Business Development, Chamath Tennekoon told Daily News Business.

“The target market will be urban, sub-urban and rural customers. We always want to bring new and innovative products into the market. Today, Micro Cars Ltd. is proud to deliver a technologically advanced compact car with a 1300cc DOHC 16 Valve Petrol Engine to the consumer,” he said.

A whole host of new technology has been used to make the car one of the safest in the category.

We have introduced new technology such as Electronic Brake Distribution (EBD), Electric Power Steering (EPS) and Double Anti-Collision High Strength Steel Bars.

The high precision engine technology makes the Panda extremely fuel efficient and environmentally safe as a Euro IV compliant vehicle.

Micro Cars Limited, has plans on expanding manufacturing capacity as sales of the Micro Panda are rapidly increasing month on month.

The Micro Car factory in Polgahawela consists of many production lines which can cope up with a sudden surge of orders.

Tennekoon said that Micro Cars Limited has found the best way to cater to the North and East market by its physical present in those areas. “We will establish our own locations in key towns and economic centers to provide the best possible service, especially after sales support. Micro is aggressively following this policy as we are certain that we have the right product mix to cater to the North and East,” he said.

“There will be a Showroom and Service Centre setup in the Southern Province in the future which are under construction. With proposed service centers in the Wayamba, Sabaragamuwa and North Central Provinces, Micro is also aggressively increasing sales volumes which in turn makes spare parts and technical services more affordable and accessible to all,” he said.

Courtesy: DailyNews

Posted on Tuesday, March 01, 2011 @ 08:06:38 LKT by

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