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Daring Denims

“Denim is one of the world’s oldest fashions, yet it remains evermore young”

As we all know, denims and jeans are leading fashionable clothes in the world and they held the favourable position during the few centuries after the creation of the material. High durability, extra protection to the body due to the its hardness, considerable low cost, availability of different types of outputs (trousers, shirts, jackets, caps and other products), numerous finishing styles and ability to apply fashionable things (pockets, labels, stones and metals) are some of the reasons for the high popularity of denims and jeans.



Denims are also called blue jeans, jeans, dungarees or Levi’s but some eminent designers distinguish denims and jeans. Some conflict ideas arise when considering the invention of denims. Legend and fact disclose the origin of the name ‘denim’. Most reference books say that denim is an English version of the French phrase “serge de Nimes” a serge fabric from the town of Nimes in France. Since the seventeenth century, the British widely used denims for their clothing.

In the eighteenth century as a trade, slave labour and cotton plantations increased, workers wore denim clothes because the material was very strong and it did not wear out easily. During the nineteenth century gold miners had worn denim and jean clothes due to their strength.

Cowboys often wore jeans in the movies in the western films in the 1930s. History reveals that, American soldiers sometimes wore them when they were off duty during the Second World War.

In the 1950s, denim became popular with young people because of TV shows and movies. Some schools in the USA banned students from wearing denim. The trends for different types of denims commenced in early 1960s. In the 1980s denims became high fashion clothing.

Today, the denim and jeans market for all sorts of denim products is flourishing. Denims are used today for any and every item from fashion wear, school uniforms, handbags, spectacle cases to caps.

Courtesy: SundayObserver

Posted on Sunday, April 11, 2010 @ 08:11:02 LKT by

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